Demandbase
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What is Demandbase?
Demandbase is a comprehensive B2B marketing software that specializes in account-based marketing. It provides tools and solutions to help businesses target and engage specific accounts to drive revenue growth and improve marketing ROI.
Company Details
Demandbase, Inc.
Founded in 2007
501-1000 employees employees
San Francisco, California
Features:
- Account-based advertising
- Account identification
- Personalization
- Intent data
- Lead scoring
- Campaign analytics
- Sales insights
- CRM integration
- Dynamic content personalization
Pros & Cons
Pros
- Effective account targeting
- Personalized marketing campaigns
- Improved ROI
- Actionable insights
- Integration with leading CRMs
Cons
- Steep learning curve for beginners
- May require additional training for full utilization of features
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