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What is Fullstory?

FullStory is a powerful tool that enables businesses to gain deep insights into customer behavior by capturing and analyzing user sessions. It provides detailed session playback, heatmaps, and analytics to help companies optimize user experience and drive conversions.

Company Details

FullStory, Inc.
Founded in 2014
500+ employees
Atlanta, Georgia

Features:

  • Session replay
  • Heatmaps
  • Anomaly detection
  • Conversion funnels
  • Error tracking
  • Searchable session data
  • Integrations with popular tools
  • Mobile app support
  • Real-time monitoring

Pros & Cons

Pros

  • Detailed session replay
  • Comprehensive analytics
  • User-friendly interface
  • Helps in identifying UX issues
  • Real-time monitoring feature

Cons

  • Can be overwhelming for beginners
  • High learning curve for advanced features

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