Iterable
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What is Iterable?
Iterable is a comprehensive marketing automation platform that empowers businesses to create personalized omni-channel campaigns and build strong customer relationships. It offers tools for email marketing, SMS, push notifications, and more to engage customers at every touchpoint of their journey.
Company Details
Iterable Inc.
Founded in 2013
500+ employees
San Francisco, California
Features:
- Email marketing automation
- SMS marketing
- Push notifications
- Segmentation and personalization
- Workflow automation
- A/B testing
- Analytics and reporting
- Mobile optimization
- Integration with CRM and other tools
Pros & Cons
Pros
- Robust omni-channel marketing capabilities
- Advanced segmentation and personalization options
- Intuitive workflow automation
- Comprehensive analytics and reporting
- Seamless integration with various tools and platforms
Cons
- Can be overwhelming for beginners
- High pricing for small businesses
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