Kantar
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What is Kantar?
Kantar is a global consultancy firm that helps clients understand consumer behavior through data and insights. They offer a wide range of services including market research, analytics, and consulting to help businesses make informed decisions.
Company Details
WPP
Founded in 1993
10,000+ employees
London, UK
Features:
- Market research
- Data analytics
- Consulting services
- Consumer behavior insights
- Brand tracking
- Media monitoring
- Customer segmentation
- Marketing effectiveness measurement
- Trend analysis
Pros & Cons
Pros
- Comprehensive data analysis
- In-depth market research
- Customized consulting solutions
- Expert insights into consumer behavior
- Effective brand tracking tools
Cons
- High cost for smaller businesses
- Complex data analytics tools for beginners
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*Disclaimer: This content has been generated by AI.