Point of Reference
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What is Point of Reference?
Point of Reference is a comprehensive customer reference management software that helps businesses effectively manage and leverage their customer references to drive sales and marketing success. It streamlines the process of capturing, organizing, and utilizing customer testimonials and references.
Company Details
Point of Reference Inc.
Founded in 2003
50-100 employees employees
Denver, Colorado
Features:
- Centralized customer reference database
- Automated reference request workflows
- Reporting and analytics tools
- Integration with CRM systems
- Reference tracking and monitoring capabilities
Pros & Cons
Pros
- Efficient management of customer references
- Improved sales and marketing effectiveness
- Enhanced customer trust and credibility
- Customizable reference request workflows
- Seamless integration with popular CRM platforms
Cons
- May have a learning curve for new users
- Requires ongoing maintenance and updates
- Pricing may be on the higher end for small businesses
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